Privacy Policy

1. Who We Are

Peak Pursuits ("we", "us", "our") operates this website and organises ski retreats and related travel experiences. We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Data Protection Act 2018.

If you have any questions about this policy, you may contact us at:
Email: partnerships@thepeakpursuits.com

2. What Data We Collect

We may collect and process the following personal data:

• Name (optional)
• Email address
• WhatsApp number (optional)
• Information you provide in message fields
• Technical data such as IP address, browser type, and device information
• Cookie and usage data (see Cookie Policy)

3. How We Use Your Data

We use your data to:

• Respond to enquiries
• Provide updates about our retreats
• Manage waitlists and bookings
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Consent – when you join our waitlist or subscribe to updates
• Legitimate interests – to improve and manage our services
• Contract – where processing is necessary to provide services you request
• Legal obligation – where required by law

5. Marketing Communications

If you opt in to receive updates, we may send you information about our retreats and related offerings. You may withdraw your consent at any time by using the unsubscribe link in our emails or contacting us directly.

6. Data Sharing

We do not sell your personal data. We may share your data with trusted service providers who process data on our behalf, such as email marketing platforms, website hosting providers, and analytics providers. These providers are contractually required to safeguard your data.

7. International Transfers

Some of our service providers may process data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or UK authorities.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. You may request deletion of your data at any time.

9. Your Rights

Under UK and EU data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion ("right to be forgotten")
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise your rights, contact us at partnerships@thepeakpursuits.com.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.

11. Complaints

If you are located in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). If you are located in the EU, you may contact your local data protection authority.

12. Changes to This Policy

We may update this policy from time to time. Any updates will be posted on this page with a revised "Last updated" date.